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Copy exploration is an information gathering and organization process that provides the source material from which a web site is written. Most research can be accomplished from existing company literature, but interviews, surveys and other means are also used.

copy exploration tip

  • If you do not have a quality collateral library the exploration process will be significantly longer. To reduce the cost of a consultant you may want to have someone internally create draft documentation before the copywriter begins.

required expertise

 

     

 

 

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